Thursday, January 12, 2012

Growing the Entertainment Biz

Just want to take a minute to thank all of my comrades in the Entertainment Business out there. One thing that I have really noticed from last year is the ability of us all to join forces and work together to increase attendance at all of our events.

Facebook has probably done more for communication and advertising our events, but just having your own page limits the exposure for each event we perform at strictly to those that follow us as individuals closely. Through networking and real friendships with our peers we have been able to multiply the number of people that find out about any given event at which we are performing. Our working together promoting each other has helped all of us get more gigs, increase our attendance, and then get even more gigs.This excitement transfers to more fans showing up at any given gig that we do.

I was going to tag all of you that I am referring to, to thank for this wonderful networking, but I didn't want to miss anyone, because you are all so important. The Venues, the Bands, the DJ's, the Solo Artists, and the Fans, are all equally important in the growth of our industry. Just know that I know, and I am sure that you have realized or are realizing that we are not competition, or enemies, rather all in this together. More and more of us are banding (no pun intended lol) together and sharing leads, and recommendations, and fans, and venues and eventually even the wealth. We have finally realized that the more people we can get interested in coming out to our shows, the more hooked they will be at coming out to have a good time even more often.

I can only do so many shows a year. When I get booked up on any given date, I still get calls for that date. Knowing people in this business gives me the ability to be a problem solver for customers, and a marketing asset for my peers. What goes around comes around. 4 shows that I did last year were referred to me from those that you would think were my competition turning into real profit dollars for me. I was able to return the "favor" 3 of 4 times, but the good news is, we aren't keeping score.

Here is to more of the same in 2012, we can all use a boost in sales. A big thank you again to my partners in Business... that is you! the Venues, the DJ's, The Bands and especially the Fans!

Happy New Year!

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